To the Drug Administration Bureaus of all provinces, autonomous regions, municipalities directly under the Central Government, and Xinjiang Production and Construction Corps; the National Institutes for Food and Drug Control (NIFDC); and the Information Center of the National Medical Products Administration (NMPA): 

To further optimize the management of cosmetic (including toothpaste, hereinafter the same) labels, meet consumers' right to know and age-appropriate needs, facilitate the production and operation of enterprises, and promote the high-quality development of the cosmetic industry, in accordance with the "Regulations on the Supervision and Administration of Cosmetics" (hereinafter referred to as the "Regulations") and other relevant provisions, the NMPA has decided to launch a pilot program for electronic labels on cosmetics. The relevant matters are hereby notified as follows:

One   Starting February 1, 2026, a pilot program for electronic labeling of cosmetics in Chinese will be implemented in Beijing, Shanghai, Zhejiang, Shandong, Guangdong, and Chongqing. This pilot program will last for three years. Hainan's offshore duty-free cosmetics electronic labeling pilot program can be implemented in accordance with the requirements of this notice.

Two    Electronic labels for cosmetics are an integral part of cosmetic labels and must comply with the requirements of the Regulations and its supporting rules, normative documents, and this Notice.

Three   The provincial drug regulatory departments participating in the pilot program shall, based on the actual conditions of their respective jurisdictions, clarify the regulatory requirements and measures during the pilot program, select and confirm pilot enterprises, and promptly publish the list of pilot enterprises on the official websites of the provincial drug regulatory departments. They shall steadily advance the pilot program in their respective jurisdictions, promptly resolve key and difficult issues in the pilot program, and form a standardized and efficient management model for the application of electronic labels for cosmetics.

Four   The pilot work of electronic labeling for cosmetics shall comply with the provisions of the "Requirements for Pilot Work on Electronic Labeling for Cosmetics" (see Annex 1), and the cosmetics electronic labeling system shall be constructed in accordance with the "Cosmetics Electronic Labeling Dataset" and the "Cosmetics Electronic Labeling QR Code Technical Specifications" (see Annex 2 and Annex 3).

Five   The Information Center of the National Medical Products Administration and the National Institutes for Food and Drug Control (NIFDC) have optimized the functions of the cosmetics registration and filing information service platform to provide technical support for pilot enterprises to submit electronic label information for cosmetics.

Six   Cosmetics using electronic tags on a pilot program may be produced and sold within the territory of the People's Republic of China. If any violations of regulations concerning cosmetic labeling are discovered, the drug regulatory authorities will handle the matter in accordance with the relevant provisions of the Regulations and other applicable laws and regulations.

Seven  The National Medical Products Administration (NMPA) will strengthen its supervision, guidance, and overall coordination of the pilot program, and adjust the scope of the pilot program as needed. Drug regulatory authorities at all levels should earnestly ensure its implementation, promptly rectify any problems discovered, and report them.

Appendix

  1. Requirements for the Pilot Work of Cosmetics Electronic Labels

  2. Cosmetics Electronic Label Dataset

  3. Technical Specification for QR Code of Cosmetics Electronic Labels  

National Medical Products Administration

October 16, 2025